How corporate mobility is becoming an essential facet of company policy
Over the past decade, we have seen a rapidly changing dynamic in the relationship between employer and employee. This transformation is also increasingly visible in the way corporate mobility is being approached and organized. In the race for talent, positioning your company as an appealing brand is becoming ever more essential. In the past five years, the Google search rate for “employer branding” has risen by 40% compared to previous years. This growing interest creates high expectations among (new) employees and raises further questions among employers.
Extensive diversification in the workplace
Technological innovation and societal trends have led to a new standard. Consumers are accustomed to receiving hyper-personalized offers. They expect a similarly wide range of possibilities from their employer. At the same time, we see immense diversity in the workplace in a society that strives for inclusivity.
You are what moves you
These significant societal changes also influence how we move from one place to another. Mobility is a social instrument. After all, you move around so you can take part in society. Socially, culturally, professionally: mobility allows us to participate. How we move is increasingly becoming a personal statement. It says something about “who you are”. Therefore, the demand for sustainable, cost-efficient, and personalized forms of transportation is a logical consequence of changing society.
This means that mobility diversification is an increasingly important topic within the HR portfolio of large corporations. Sustainability, inclusivity and personalization are essential elements of employer branding. Consequently, it is not surprising that corporate mobility is progressively becoming a salient aspect of corporate policy. The transition to electric transportation, introducing personalized mobility subscriptions, and expanding the available options for employees are all logical outcomes.
Lowering the environmental footprint is enabled by several interdependent factors. Global urbanization leads to decreased employee demand for a “company car”, which means that company fleets can be reduced. Governments are coming up with increasingly restrictive regulations regarding carbon emissions, leading to the accelerated implementation and maturation of a fully electric vehicle market. And, because more and more employees work and live in the city, offering a budget that can be used for a wide range of shared mobility services is often an effective alternative.
These developments have a potential cost-reduction effect. When organizations shift towards mobility management, a total overview of all the available types of mobility that employees can use comes to light. Developing a professional mobility management policy requires a significant move away from compartmentalization. Mobility, and the purchase of mobility services, is often fragmented within organizations. The development of an integral vision is essential for creating a higher degree of integrated efficiency.
Mobility is a strategic instrument that can and should contribute to environmental, social and corporate governance goals. Mobility is a contributing factor to employer branding, employee satisfaction, well-being, sustainability and efficiency. In a rapidly changing world where new mobility solutions are a daily given, a cohesive perspective is crucial for reacting both quickly and effectively to evolving conditions and achieving long-term goals.
The demand for sustainable, cost-efficient, and personalized forms of transportation is a logical consequence of changing society.
Victor van den Berg